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Key To Success For Digital Marketing

Digital marketing has become a recent trend and is considered to be much better, cheaper and efficient as compared to traditional offline marketing through newspaper, radio and television. This is because in digital marketing you can choose the age, gender and even devices to which your advertisements are available. But still, digital marketing sometimes does not work out! This is because digital marketing planners need to be more of an analyst and target the correct audience so that their advertisements actually serve the purpose. So, for marketing online you need a clear idea about the audience you target and how to make a particular product attractive to that audience. Digital marketing is cheaper but not easier. Another leading problem with digital marketing is that the social media platforms or channels on which you advertise may rise and fall so you need to be updated about everything around you.

Why is Wowbix so famous for digital marketing?

NJ SEO and digital marketing company Wowbix knows exactly how to impress the target audience when it comes to digital marketing. It is one of the most famous marketing companies in new jersey who deals with local business as well as provides multinational services. The company became popular due to its positive customer reviews. It helps to market your product depending on Search engine optimization (SEO). Thus, it is becoming popular in web designing and online marketing. At this moment, online marketing without SEO can almost never become successful even if your product is above average or even the best. Thus, marketing is a very important part of the business.

Points to keep in mind while going for digital marketing of your product

  • The product should be well marketed in mobile platforms and not limited to desktop sites this is because most people these days are more focused on their mobile for everything. Even google gives more importance to mobile friendly sites.
  • Google owns around 75% shares when it comes to search engines so if you find it confusing to focus overall then at least try to know what Google thinks like Google AdWords or google webmaster tool and so on where marketers can see how Google views their website.
  • Reply to any complaints on social media positively and with a user-friendly attitude. This helps a lot when it comes to the promotion of a brand.

  • You can send messages about running offers or launches or bestsellers to your customers this helps to draw their attention. Personalised messages may give your customers a good feeling.
  • Create content that is valuable and informative for your target audience through social media platforms or blogs.

Thus, for successful digital marketing, a good and experienced online marketing agency is needed which can help to promote your product in the right direction. If your content is not reaching out to the target audience then digital marketing is a clear flop to prevent this you never ignore Search engine optimization and search engine marketing.

Financial Management By Consumer Credit Counseling

Borrowing and lending have become a profitable business during the last few decades. The kinds of loans have diversified and the clients have been offered numerous options in choosing a loan as per their needs. This leasing trend has also initiated a business related to debt management and debt settlement.

Quite a number of companies have been established to provide expert advice to the clients about their debt matters. Consumer Credit Counseling is one such company with an excellent history of customer services.

Consumer Credit Counseling
It is a company based in South Caroline. The company offices are located in the following places:-

  • Columbia
  • Camden
  • Florence
  • Orangeburg
  • Rock Hill
  • Sumter.

Consumer Credit Counseling assists the individuals and companies in remaining independent through the proper use of investment and insurance. This organization also helps in debt settlement and debt consolidation. Consumer Credit Counseling follows a highly disciplined approach to data analysis and information collection.

Services Offered By Consumer Credit Counseling
Consumer Credit Counseling is a diversified organization that provides services in all kinds of debt related situations. A few of the salient features are:-

1. Debt Management
The company contacts the clients and obtains the information about the loans. It then analyzes the information and chalks out a plan to manage the debts of the clients.

The company prepares a list of all the debts and gets into negotiations with the lending company.

2. Debt Negotiations
Consumer Credit Counseling gets into negotiations with the leasing companies to get the terms of loan amended. This may either lower the rates of interest or give a respite in the payment schedule. Avoiding the penalties remains one of the goals of these negotiations.

3. Debt Consolidation
The company offers the opportunity of debt consolidation to the clients. This option makes the clients free from the numerous debts and their all loans are converged into one big loan. This helps in the payment of monthly installments and record keeping is also easier.

Benefits Of Consumer Credit Counseling

A few of the salient benefits of doing business with Consumer Credit Counseling are:-

1. The company is a non-profit organization and the clients can get maximum support from the company without paying huge fees.

2. The company has been graded very high by different financial organizations.

3. The company uses an innovative and customized approach to managing the debts of its clients.

4. The services are offered by the company at very compatible rates. This ensures the economy for the client.

Contact Information
The company can be contacted on the following address:-

1800 Main Street
Columbia, SC 29201
Phone: (803) 929-6666

Camden Office:
United Way Building
110 DeKalb Street
Camden, SC 29020
Phone: (803) 425-5973

Rapid Rise to the Top; A year after slow start, track team wins state title

ALBUQUERQUE — More than a year ago, the Cimarron High School boys track team won the 1600-meter relay at a meet in Clayton. It was the first time that year the boys had placed first in any event.

“We were jumping up and down after that relay,” remembers team member Cody Pittman. “With that win in the mile relay, we realized what we could do.”

Fast forward to this past Saturday, as the Rams claimed the Class A boys state track and field championship.

“It’s awesome,” says Pittman, now a CHS senior. “The credit goes not to just our team and to our coaches, but to God as well. It’s awesome — it’s the best I can say it.”

En route to the Class A team title, the Ram boys took first place in three individual events and three relays, and five other top-six placings.

Ram coach Joe Giglia remembers the parents’ meeting prior to the 2012 season, in which he told the parents and athletes that “‘you are working for three years from now.’ Darned if they didn’t make it happen in their second year.”

Junior Henry Sime says that relay victory in 2012 was “where we first realized we are a better team than everyone — and even we — thought we were.”

Sophomore Jacob Subratie adds it made the athletes realize they had what it took to accomplish bigger things.

“The coaches told us to carry that with you into a state,” Subratie remembers about heading into the state meet last year, adding the coaches reminded them that “everyone on this team has got one more race” and could continue to progress.

Sime adds that cross-country and summer running helped. The Ram boys won the Class A state title in cross country last fall.

“Being on a state championship team and pushing each other got everybody much better,” he says.

Senior Malik Subratie says, because he and his teammates push each other in practice, it makes them better on the track.

“It’s amazing how much they push you,” he says. “You always want to get better and be at the same level as the rest of your team.”

“We push each other, encourage each other,” adds senior Stephen Hawkes. “We’re really a tightly-knit family. That thought just makes me want to work harder, for their sake.”

Sophomore Efrain Acosta says the athletes keep in mind the advice Giglia gives them when it comes to working hard.

“Coach always tells us that work always beats talent if talent doesn’t work,” Acosta says.

Malik Subratie says the tradition the Rams have for a quality program helps, crediting Giglia for the work he puts into the program. “We just happen to be the latest installment,” he says.

And Pittman believes the Rams will carry forward their latest high level of success — a level that only grew ever since that 1600-meter relay team took first in Clayton more than a year ago.

“This is just the beginning,” the senior says. “These kids coming up will be back.”

The Best Amusement Parks

For exciting, adrenaline-pumping rides, relaxing and humorous shows, delicious carnival food, games, and lifelong memories, few things beat the experience of an amusement park. American entertainment companies have assembled some of the grandest amusement parks on the planet, and the best are scattered throughout the country.

Six Flags
Six Flags is more than just an amusement park, it is a massive entertainment behemoth. With 22 parks throughout the United States and Canada (not including the newest park in the United Arab Emirates), it is hard not to be close to a Six Flags park. Some of the more exciting parks are the ones located in California, Texas, and Georgia, but few amusement parks can compare to the sprawling entertainment complex that is Six Flags Great America near Chicago. With exciting thrill rides like the King Chaos and fun entertainment like the Looney Tunes Talent Show, Six Flags Great America is certainly one of America’s greatest parks.

Six Flags Great America

1 Great America Pwy.

Gurnee, IL 60031

847-249-4636

sixflags.com/greatamerica

Carowinds
Located just outside the city limits of Charlotte, NC, the Carowinds amusement park has a very unique geographical characteristic — half of the park is in North Carolina, while the other half is separated by the South Carolina state line. Guests can easily wander between the states, though, and take advantage of breathtaking thrill rides like the Carolina Cyclone and Thunder Road, or enjoy one of the numerous shows sponsored by the Cedar Fair Entertainment Company. An air-conditioned, relaxing tower in the center of the park also offers pleasant skyline views of nearby Charlotte.

Carowinds

14523 Carowinds Blvd.

Charlotte, NC 28273

704-588-2600

carowinds.com

King’s Island
King’s Island, located in Ohio, is an enormous collection of thrill rides, shows, food, kid’s park, and a water park. Despite its gigantic size, King’s Island is renowned for its roller coasters, and sports two of the most famous wooden coasters in the world. The Beast is the longest wooden roller coaster on the planet, and Son of Beast, the tallest, fastest wooden coaster, and the only one with a loop. If the lines for these rides are long, though, visitors can check out any of the other more than 80 rides and attractions on the park’s 364 acres of land.

King’s Island

6300 Kings Island Dr.

Mason, OH 45040

513-754-5700

visitkingsisland.com

Walt Disney World Resort
No amusement park list can be complete without mention of the largest, most visited amusement center in the world. With multiple parks inside its 45-square-mile kingdom, not to mention nightclubs, a downtown district, water parks, and numerous resorts, Walt Disney World resort is a true icon of the amusement park industry.

Walt Disney World

Kissimmee, FL 34747

407-939-6244

disneyworld.disney.go.com

Enlarged prostate

Several years ago I was having difficulty urinating. It got worse. I went to my doctor. She did the butt check and a few other tests. Announced that I had an enlarged prostate, and put me on antibiotics. After a while (weeks) I was fine.

Then it started again. Got pretty difficult. From the prior episode, I knew what the problem was. Because of my wife’s experience with the home remedy for gallstones, I thought I’d research the web for a remedy. Found out that (according to the literature) there were four substances which would affect the prostate:

  • saw palmetto extract
  • stinging nettle extract
  • green tea extract
  • Pygeum Africanum extract (African Prune bark)

There were others (black pepper extract, lycopene, etc.) but these were mentioned as the principal ones. So I searched for products with these four substances.

I also looked for side effects and drug interactions for these but found none.

Of the products I found, there was a wide range of prices — up to $140 for a 1 month supply.

I kept searching and finally found Irwin ProstaStrong. Had all the above ingredients plus a few more. It was available from several sources. The price varied, but one supplier had it for about $18 for 90 capsules — 22.5 days worth.

I thought I might as well try it. I ordered 3 bottles, and they arrived in about a week. I had read that herbal remedies do not usually have an immediate effect, so I wasn’t expecting overnight results. After about 2 weeks, I began to notice a difference. After 2 months, the problem was gone. What a relief.

Doctor’s note on saw palmetto:

His and her Herb
Saw palmetto (Serenoa repens) is a vigorous palm that’s native to the southeastern US. Colonial planters noticed that cows and pigs that reached beyond their corrals to eat the berries grew unusually healthy and fat. They resisted illness, had richer coats, and readily put on flesh. In time, doctors started to use it to increase the strength and weight of patients who needed to put on pounds after an illness.

Doctors now use saw palmetto to normalize sex hormones; they found that it increases sex drive in women and revitalizes their reproductive organs. The herb has been called “old man’s friend” because it slims down an overgrown prostate. It’s used in younger men to increase sex drive and remedy atrophied testicles. Oddly, it’s prescribed both for people who crave sex too much and for those with no sexual appetite at all.

I rely on saw palmetto in my clinical practice. I find that my patients turn up looking sleek and well and feeling, shall we say, fully operational.

Male Sex Hormone Helper
Shifting hormone levels in men can lead to a swollen prostate and declining libido. A string of convincing human clinical trials suggests that saw palmetto relieves conditions caused by changing hormone levels, most notable symptoms of benign prostatic hyperplasia (BPH) and poor sex drive.

Note on Green Tea

Green Tea
Nature’s amazing healing beverage

Americans are Coffee drinkers. The English are the tea drinkers!

Ever since the Boston Tea party, English “high tea” at five PM has not featured strongly in American’s customs. Yet think about the buckets of iced tea we imbibe at lunch (providing we don’t belong to the Double Martini set!) Not only do restaurants serve up pre-made iced “black” tea, but it is also often laced with bacteria, as the staff is too lazy to clean out the containers regularly. Bacteria would not survive in a green tea, freshly brewed, but try to order a glass in a restaurant, and observe the blank stare. Green Tea? What’s that?

Why should he and we care? Because we are missing one of the natures most powerful anti-oxidants which not only tastes good but is natural to enjoy as a thirst quencher throughout the day. According to Dr. Earl Mindell, although it comes from the identical plant, it differs from black tea in a number of fundamental ways – green tea has 30% to 42 % of catechins: black tea has 3 to 10%.

Black tea is partially crushed and fermented before it is dried – the fermentation destroys most of the catechin. My own theory is that my English ancestors were introduced only to black tea, as it took months to ship it to Europe from China in sailing ships with no refrigeration. It was packed “green” but it fermented naturally on the way, aided and abetted by the movement of the ship and the humidity at sea. This was how the English thought tea should be, and to degrade it more they added milk, which appears to immobilize the polyphenol’s effects! But this was not how tea had been used in Asia for thousands of years. The Chinese and Japanese only knew the fresh green dried variety and their herbalists certainly knew, and still know, of its benefits.

Catechins are the polyphenols, bioflavonoids that act as super antioxidants. They have been found to have significantly higher antioxidant powers than grape juice and wines. And they also have an almost unlimited range of health benefits, which have been subject to over one hundred scientific studies during the last five years, most of them in Asia and Europe, but a number of key ones in the US. These studies have not only quantified the benefits but have started to establish which of the many polyphenols in the tea provide the body with that particular benefit. The most important catechin is Epigallocatechin gallate.

In general, the benefits of using green tea can be placed in two categories: antiaging/cancer fighting and cardiovascular. Because the subject is so vast, the benefits established in these studies will be itemized under these two headings. Two detailed articles on this subject can be found in the Life Extension Foundation June 1999 edition. Nearly 100 references to these studies are given at the end of these two articles.

Antiaging, Cancer fighting properties
Studies have shown that, taken in sufficient quantities, green tea can:

  • Block angiostasis, the new blood vessels tumors need to grow.
  • Inhibit metastasis, the process by which cancer spreads in the body
  • Interferes with the production of telomerase, the enzyme which immortalizes cancer cells
  • Reduce the production of DHT, a potent form of testosterone implicated in causing prostate cancer
  • Lower incidence of lymph node metastasis in postmenopausal women
  • Inhibit the onset of breast and colon cancer, as well as melanoma.
  • Enhances the effectiveness of chemotherapy in ovarian cancer.
  • Helps protect DNA from radiation-induced damage
  • Can produce apoptosis (programmed cell death) in lung cancer patients, as well as protecting smokers from the onset of lung cancer.
  • Prevent inflammation and possible subsequent skin cancer when applied to the skin.
  • Can lower serum glucose and consequent insulin, reducing the possibility of tumors and immunosuppressive hormones.

Cardio-protective Qualities
The use of adequate amounts of green tea can:

  • Reduce the triglyceride and blood glucose levels by reducing the action of the starch-digesting amylase enzyme resulting in lower insulin secretion and calorie restriction.
  • Increases the healthy function of the liver and pancreas
  • Lower LDL cholesterol levels
  • Lower intestinal fat absorption
  • May act as natural calcium-channel blockers
  • Lower blood pressure because of its powerful vasodilatation properties
  • Lower fibrinogen and inhibit excessive clotting and platelet aggregation.
  • Protect the brain from oxidative stress
  • Raise the seratonin and dopamine levels in the brain
  • Diminish the incidence of iron-induced epileptic seizures
  • Improve kidney function
  • Protect the body from the ravages of oxidized linoleic acid produced by heating margarine, corn, and safflower oils.
  • Inhibit HIV virus replication
  • Promote dental health by inhibiting the growth of unwanted oral bacteria.
  • Destroy harmful intestinal bacteria and lowers the pH

Early symptoms of HIV

The possibility of getting infected with HIV, which leads to full-blown AIDS, is scary for most people. But that is the reality that cannot just be wished away. While the thought of being infected with a deadly disease is difficult to imagine for many people, advancements in the medical field have ensured that the HIV virus can be easily treated so that one lives with it for years, even decades, provided it is diagnosed and treated early. This is why identifying early symptoms of HIV in both men and a woman is crucial for long-term treatment.

What are the early symptoms of HIV?

In most cases, early HIV symptoms in both men and women appear like flu symptoms. However, in some cases, the symptoms may not be seen at all. Signs and symptoms of HIV can take months or even years to be evident. As the infection advances or gets progressively worse, early HIV symptoms can appear, for example, extreme tiredness, weight loss, temporary memory loss etc. Some of the common early HIV symptoms include the following: FeverHeadacheFatigueEnlarged lymph nodes
Generally, these early symptoms of HIV go away within one week or up to one month. Many times, these symptoms might be mistaken for other viral infections. During this period, those infected are highly infectious and have large quantities of HIV in their genital fluids.

Early symptoms of HIV in men

Early symptoms of HIV in men typically look like those experienced by women. Men should seek medical advice immediately the symptoms below arise: Fever and headaches that can last for up to 2 weeks skin rashes or ulcers all over the body, including the groin area, anus, and penisPainless swollen/enlarged lymph nodes on the neck, under the armpits, and in the groin areaExtreme fatigue and unusual muscle pain and achesDecreased appetite and/or sore throat
Many of the above early symptoms of HIV in men typically persist for a few weeks before they subside or disappear. Men who notice such symptoms should go for an HIV test immediately to determine if they have the virus.

Early symptoms of HIV in women

On the other hand, early symptoms of HIV in women are also almost similar to those experienced by men. And these symptoms typically appear in the first few weeks after transmission of the virus. The early HIV symptoms in women include the following: Painless swollen lymph nodes on the neck, and below the earSore throatFeverFatigueHeadacheSkin rash
It is important for females to understand all the early symptoms of HIV in women because this can help in early testing, diagnosis as well as treatment of the virus.

Advanced early symptoms of HIV

As one’s immune system gets destroyed, a number of complications do arise. The following are early symptoms of HIV infection that has gotten progressively worse: Weight lossLack or energy (lethargy)Frequent sweating and fewer frequent or persistent oral/vaginal yeast infectionsFlaky skin or persistent skin rashesTemporary memory lossPelvic inflammatory infection in women that is not responsive to treatment
Some people may develop severe and frequent herpes infections that bring sores in the mouth, genitals, and anus. Some develop a certain painful nerve disease known as shingles. Children infected with HIV are sick most of the time and usually have stunted growth.

Early symptoms of HIV are difficult to detect

Since HIV is a very long term virus, those infected can go for many years without showing any signs or symptoms at all. This makes many people assume that they are very healthy even when that may not necessarily be true. But it is also worth noting that early HIV symptoms in men and women can disappear within a few weeks of their onset. In essence, this means that if one misses the early signs and symptoms and does not also go for regular medical check-ups, it could be several years before they see other signs and symptoms of the infection.

Why checkups are important

Regular physical checkups may not indicate any early HIV symptoms until several years after the onset of the infection in many people. One should have annual checkups which include physical check-ups and blood tests to find out problems that may have not been detected. This approach is the best in detecting HIV symptoms early before they get worse or graduate into full-blown AIDS. It is recommended for everyone.

In conclusion, early symptoms of HIV are very common, such that it is difficult to differentiate them from symptoms of other viral infections. And in some cases, people with HIV don’t experience any early symptoms at all. All in all, it is important for people to regularly get tested for HIV, especially when they suspect that they have been exposed to the virus so that they know what to do.

The secret to finding high quality educational iOS apps

If you’re looking to spread your digital wings a bit, you probably want to find some of the highest quality educational iOS apps available. You probably head over to the official Apple App Store on your chosen iDevice and check out the ‘featured’ area and perhaps the ‘Top Sellers’ list. That’s great and a solid way to see what is being used on devices around the world. 

For the most part, though, all those top apps are either just big names or have had some recent promotion. As someone who once made an iPad app, I know what it’s like to try and get your app onto one of those promoted areas in the App Store. You would do just about anything because, as I found out, your sales and download numbers skyrocket as soon as you crack the top 100 apps in your category.

So how should you avoid the crazy featured and top sellers lists? By becoming familiar with the category filters, of course! It’ll look something like this on your computer:

See that small little link that says ‘Education Collections’ on the right below ‘iPhone Education’? That’s where you want to focus. It’s out of the way and most people don’t use it.

That’s the secret.

You want to use that link to filter down your app choices into what you actually want. That’s how you find the highest quality educational iOS apps that you wouldn’t normally see surfaced on the main App Store. For example, it’s a great way to find apps for elementary school students who need some STEM activities. Or perhaps it’s a great way to find an app for students in need of special education. Maybe just a handy to-do list for teachers gearing up for the new school year? It’s simple to find all this stuff and you don’t even need to search!

Will Steam Powered Automobiles Make A Comeback?

The man has used steam as a source of energy for numerous years now. It was used to fuel locomotives and ships across the world for decades. The next obvious step would be to attempt and develop a steam-powered automobile that could be utilized on an everyday basis.

A car that is fuelled and powered by a steam engine is not out of the question as some prototypes have already been produced. Steam-powered agricultural and haulage vehicles are in use now but are really heavy in weight. Steam vehicles were in fact developed and produced at a steady rate in the early 1900s as steam was the major source of energy for trains at the time and the information to run an engine was already in place.

That information truly gave the steam auto a benefit more than a conventional gas auto and in 1900 steam cars were deemed to be superior and held numerous speed records on land for automobiles. However, by the time 1920 rolled about, the gas-powered auto had taken more than in good quality and popularity.

1 of the significant troubles with steam vehicles is its boiler. The boiler makes up most of the full mass of the drive train of the car, and this adds significantly to the overall weight of the vehicle. Yet another boiler-related issue is the fact that the driver would somehow have to make confident it has a continuous supply of water to replenish the boiler. This indicates the water has to be carried or the auto would have to have a condenser built into it. But this would just add much more weight as properly as an inconvenience.

At the time, a steam automobile did have some advantages to it. The engine itself, without the boiler, was lighter and smaller than a gas engine. It was also much more suited to the torque and speed characteristics of the axle. This meant it did not demand a complex and heavy transmission program like the gas auto. Steam cars also ran quieter than gas models, even without having some form of muffler system.

The significant distinction between the two varieties of vehicles is that a steam engine utilizes an external combustion engine, exactly where fuel is combusted outwards from the motor. The gas vehicle uses the internal combustion engine, which means the fuel is truly combusted inside the engine. One of the advantages of an external engine is that it produces lower emissions of carbon monoxide, oxides, nitrogen, as well as unburned carbon. This makes it a lot better for the environment when it comes to less pollution.

However, steam vehicles had been harder to start and took a whilst to warm up. When the electric starter was introduced it essentially meant the end for external combustion engines when it came to vehicles. But the internal combustion engine was not truly superior when it came to fuel economy, range, and performance.

Steam vehicles have not completely fallen by the wayside and some projects have been worked on because of the 1970s. They are still made and driven, though primarily by hobbyists and steam car enthusiasts. In August of 1999, a steam automobile was able to reach an average speed of 148.308 mph. Whilst steam cars are still a possibility for future use, the feeling of most researchers is that the time of the vehicles has come and gone.

Against “Gunman”

Gary Marbut is the sanest, safest, most extreme gun advocate you’d ever want to meet, and I wanted to meet him. He lives in a geodesic dome he built himself on family land outside Missoula, MT, where he sells shooting range targets he makes himself and keeps a vast collection of guns that shoot ammo he loads himself. Gary is a gun nut, but he’s also a gun safety nut, responsible use of firearms nut, and not coincidentally, an excellent instructor in the safe use of firearms. He guided me from utter ignorance to shooting my way through a tactical course in a matter of hours. Despite the fact that he is always armed — always — I would say you’re safer running into Gary Marbut on a dark street corner than you would be in a minivan with a teenage driver.

My day with Gary was filmed for the documentary I’ve been making for PBS on the US Constitution, and when it’s broadcast in May you’ll be able to see Gary (and me) in action on the gun range, and hear his arguments for why the US Government shouldn’t be able to regulate the manufacture and sale of weapons within a state. But during our day together, and after, I engaged Gary in a conversation on gun control. Gary, unsurprisingly, is not in favor of legal restrictions on gun ownership. He believes, profoundly, that an armed society is a safer society, and in an email to me, talked about how important it is for all the “good guys” to have guns, and know h0w to use them properly and safely, in order to defend themselves and others from the “bad guys.”

That division, between the good and the bad among us, is what underlies most of our talk, and a lot of our legislation, about guns. We can’t pass restrictions on gun ownership, we are told, because “law-abiding gun owners” would suffer, while “criminals” would, of course, ignore the laws against gun ownership in the same way they ignore the laws against robbery, rape, and murder. I live in Chicago, where we have no shortage of “bad guys” with guns, and yes, it’s hard to imagine they’d be stopped by laws banning their ownership of guns. They haven’t been so far.

But I thought about this reading the New York Times‘ coverage of the shootings in Newtown. Time and again, they referred to the actions of the “gunman.” This is understandable. He is a man with a gun. And it would be horrifying if they were gone by standard New York Times style, and refer to a “Mr. Lanza” repeatedly as he murdered 20 children and six teachers.

But that term, “gunman,” is the first, mild term on a spectrum of alienation that leads down to “monster,” “coward,” “face of evil,” any and all of which might make us feel better as we loathe and scorn Adam Lanza, and reject him from human society, but it’s also is a way of reinforcing that “good guy/bad guy” dichotomy. You hear it now, from Rep. Louis Gohmert this morning on Fox News, and you will hear it more in coming days: we will have no choice but to arm the good guys because there’s no other way of stopping the bad guys.

As far as I know — and you should take everything in this post to be “as far as I know” — Adam Lanza had no criminal record, no record of hospitalization for mental illness, nothing that would have prevented him from legally owning all the weapons he used Friday. And since he didn’t actually own them — his mother did — let’s use other examples. Until the moment he grabbed his gun and killed his girlfriend, Jovan Belcher was a law abiding gun owner. Until the moment he shot Trayvon Martin, so was George Zimmerman. So was James Holmes until he opened fire at the Century 16 movie theater in Aurora, Colorado. So was Jeffery Giuliano, the Connecticut retired cop who shot and killed his own son, thinking him to be an armed intruder. Actually, Mr. Giulano still is a law-abiding gun owner — no charges were filed.

I have no wisdom, and no prescription, and no advice as to what we as a country — who have decided, collectively, through our laws and our elected representatives to make access to guns ever and ever easier — can or should do now. I just make jokes on the radio about less important things. But I feel it’s important to remember: the villains, the bad guys, the ones we have to be afraid of an arm against, are, to a greater extent than we like to admit, ourselves.

What Happened to Your Nice Words Being Worth Something?

I have been shopping through online classifieds looking for a generator to use with my camp trailer. Not an essential item, but something I want and I am willing to shop around for. I want to find a decent deal before making a purchase, but I have a specific model in mind I would like. This model is quiet, puts on the watts and amps I need and is unfortunately fairly expensive. Yesterday I found one available in the price range I was willing to spend recently posted on KSL Classifieds, one of the main sites I have been watching.

Typically good deals on these particular classifieds are sold fast. By fast I mean if you don’t jump on the chance you might as well not make the call. I jumped on this one and was happy to find the generator I wanted was in good shape, was hardly used, and most of all were available! I jumped. I committed to the purchase, said I would pay the full asking price and would make arrangements to pick it up that night. A deal was struck, at least in my mind.

The difficulty here is that the seller was located a solid hour and a half from where I live, so I needed to make the trek to pick it up. With a family, it is not always possible to jump in the car and leave. My wife was out and I was “parenting” (not called babysitting in our home), so I had to wait until my wife was back to see when it would work for me to take the 3 hours to pick it up.

My wife came home and we discussed going that evening to pick it up, only perhaps 4 hours later, but as quick as I could arrange it. I gave the seller a call back only to be told, “Sorry, I already sold it to someone else. I am meeting him right now.”

I was floored. Yes, he had already sold it, TO ME! Even more frustrating, he felt no responsibility to me whatsoever.

I suspect he was offered more money by the later buyer, but that is beside the point. We had an agreement to which he should have felt obligated. I gave my commitment to pay his price, and he agreed to sell it to me. We agreed that I would pick it up later that day. His word was obviously only as good as the next highest bidder.

It was just a stupid generator, and another deal will eventually come along. I am sure many of your reading is thinking “Get over it” but it was something that stuck with me because I let my ill feelings for this guy to fester. After a few opportunities to complain to some friends about it, though, I started to think about the meaning I could pull out of this event.

So how good is our word these days? Are we always on the lookout to slight out fellow man so that we can come ahead? When you make a commitment, do you follow through? I would never try to portray that I am perfect in any regard, but at least I feel an obligation to follow through when I make a commitment.

In the business world, especially an entrepreneurial one, your reputation is your biggest asset. Word of mouth advertising is based entirely on having earned the trust of an individual to the point that they will refer you to another business or individual. Much of my business experience has been based on this level of trust and method of marketing.

There is a place for legal documents, binding agreements, etc. There is also a place where written agreements should be unnecessary. In a simple person-to-person situation, you should be able to have a verbal agreement and have confidence that both sides will keep their site of the commitment.

Perhaps I am just old school, or better put naïve. I believe people when they tell me something, particularly commitments. This does make me the easy butt of jokes that rely on gullibility, but I’m ok with that. Days like yesterday make me question whether my rose colored glasses are getting more tarnished and if the cynic in me is going to become the dominant personality. I do have a strong cynical side, but I try hard to keep it in check.

But, today is a new day, and I woke up telling myself to the events of yesterday behind me and keep my trust in others. If there is anything good I can take from this is to remember to be good to my word. I know what it is like to be slighted, and the feeling is not a good one. Hopefully, this little life lesson can be one that pricks your consciousness as well, and you too can commit to your commitments. Little things like this can make the world a better place.

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