Nowadays, for a company to be competitive in the market, utilizing digital tools is a must. One of those tools is Google Analytics. However, for you to fully utilize this tool, it is important that you understand how it works so you can cut your mistakes in half when using it. To help you out, here are some of the Google Analytics Tips that will help you grow your business.

One of the important things that you need to consider when using Google Analytics is to start with business questions. As we you may know, Google analytics is one of the effective means to extract insights that will soon turn into business value. As such, it is important that your analytics are driven by crucial business questions. To start with, you should consider identifying the challenges that your business is facing. By knowing the challenges in your business, you can craft your analysis work into something that would address the problems. You need to consider some aspects of your business such as their purchase behavior the marginal value of your display, the changes in your product and others.

Now that you know the problems already, the next step you need to take is to set up your business goals. Keep in mind that using Google analytics would be useless if you don’t have the goals for your business. By doing so, you will be able to take a strategic approach to your measurement. Your measurement could be the traffic numbers, bounce rate and the changes happened over time. One of the best things about Google analytics is that it allows you to easily set up your goals. All you have to do is click Admin and navigate to your desired view. Consequently, click Goals in the view column and the click NEW GOAL.

It is also important to map out your event tracking strategically. Events in the tool will support you to fill the gaps between goal analysis and traffic analysis. With this, you can keep track of the activities on your site. Tracking your event strategically will also allow you to identify the current changes on your site and whether the strategies you implemented are working well. It is a continuous work so it is important to keep track of your activities and events.

Setting up funnels are also crucial in the process. As mentioned earlier, setting up goals is one of the crucial steps you need to consider. Now, as you set up your goal, you are also able to set up a funnel that will allow you to view the journey of your users. By setting up funnels, you can also view the steps at which users fall off. As such, you can identify leaks in your conversion funnel. Consequently, this will allow you to track the issues and make the necessary improvements to address the leaks on the steps. Configuring view filters for different countries will also allow you to customize your users’ experience when navigating through your site.

Last but not the least, you should be able to integrate Google Analytics with your testing tool. There is no other way you could evaluate or assess whether your strategies are effective or not than using testing tools. With the help of testing tools, you can see any leaks or problems that affect your traffic rates and bounce rates. It will also help you improve aspects of your site that require enhancement and development. Always keep in mind that Google Analytics is a helpful tool. As long as you are knowledgeable and strategic in using it, you can fully utilize its benefits for your site.