One of the important things that you should consider in finding the right social media influencer agency for your business is to define your influencer marketing goals. Well, this might depend on the kind of campaign you are working on but it is important that you approach at least one or two influencers with a huge following. Of course, the main reason why you are hiring a social media influencer agency is to increase your following as well so you can get more customers to check your site, follow you on your social media accounts, and soon avail whatever it is that you are offering in the market. So for you to do this, make sure that you are able to define your influencer marketing goals. Basically, a micro influencer has following that ranges from 6000 to 10000 followers.
The next thing you need to do is to choose your social media platform. Keep in mind that a good influencer doesn’t just work on one particular platform. Instead, they have lots of following on different social media platforms such as YouTube, Twitch, Facebook, Twitter and others. Some influencers have also following on blogs, podcasts and even the rising channels such as TikTok. But then again, this will all depend on the kind of audience that you have. But as a rule of thumb, social media platforms are the best channels to utilize.
Consequently, after defining your goals and choosing your preferred platforms, you should now make a list of potential candidates. When doing so, it is important that you check the previous content that they have posted. This will allow you to see if their content matches exactly what you need. You should ask yourself some questions when creating a list of potential candidates. Some of these include: do they have a niche or are they versatile? Who is their target audience? Do they match the audience that I have? Do they regularly engage with their audience? Do they post often? How frequently? What is the ratio of their followers? How do they engage their followers? These are just some of the questions that you need to ask yourself when creating a slit of potential clients so you will be able to narrow down your choices effectively.
Matching your goals with the goals of the influencer is also crucial. It is important that you choose an influencer whose goals are aligned with your brand values and campaign objectives. Now that you have a list of potential candidates, make sure to reach out to them and send proposal for your collaboration with them.
There are different ways on how you can hire an influencer. You can reach out via their social channels, via their manager or agency, or you may request data from their previous campaigns so that you will be able to validate their legitimacy. To help you out, you can check more information from Tech Times so you’ll have more ideas.
